HAWKHURST ACCOUNTING

Brand Identity & Visual Rollout

Gemma founded Hawkhurst Accounting to bring genuinely high-quality accountancy support to startups and SMEs. The kind of sharp, experienced guidance that is usually reserved for much bigger businesses. With over 20 years of hands-on experience across multiple sectors, she has the real-world insight to back it up.

She came to me wanting a brand that felt both professional and personal. Something that could hold its own against the established names, but with a character all of its own. Gemma is a proud metalhead, and early on, she mentioned that a subtle rock influence would put a smile on her face. As the project developed, subtlety went out the window. We leaned all the way in, landing on a positioning that felt completely right: rock-solid finance with a rebel spirit.

Gemma founded Hawkhurst Accounting to bring genuinely high-quality accountancy support to startups and SMEs.
The kind of sharp, experienced guidance that is usually reserved for much bigger businesses.
With over 20 years of hands-on experience across multiple sectors, she has the real-world insight to back it up.

As the project developed, subtlety went out the window. We leaned all the way in, landing on a positioning that felt completely right: rock-solid finance with a rebel spirit.

THE WORDMARK & STRAPLINE

The HAWKHURST wordmark is built on clean, confident simplicity. No fluff, no fuss. The sharp, angular serifs carry just enough edge to hint at the personality underneath without shouting about it.

The strapline is where things get interesting. The top line stays clean and structured, reinforcing the trust and reliability that any credible accountancy brand needs. Then "REBEL SPIRIT" breaks loose. Raw brush lettering, full of energy, and deliberately disruptive. It says everything about what makes Hawkhurst different.

THE BRANDMARK

The hawk is caught mid-descent, wings flared, talons ready. It is a deliberately powerful image: precise, focused, and decisive. The angular construction ties directly back to the typography, keeping the whole identity coherent.

That forward lean is not accidental either. It speaks to Gemma's momentum, leadership, and proactive, commercially minded approach to every client.

THE RESULT

Hawkhurst Accounting launched with a brand that turns heads in a market full of safe, forgettable identities. It positions Gemma as a credible, commercially sharp alternative to the traditional practice. Someone who brings both the technical knowledge and the personality to back it up.

She can walk into a room alongside much larger firms and look like she belongs there. Because she does. Beyond the logo, the identity works hard across the board: web, proposals, client comms, building trust at every touchpoint.

A challenger brand with real authority, built to attract ambitious businesses and grow alongside them.