Based in the UK, I'm a branding, illustration and packaging specialist who helps brands stand out through bold ideas, strong storytelling and design that people actually remember.

With over 15 years of experience, I've built a career around creating distinctive visual work that connects with people. My approach combines strategic thinking with expressive, characterful design: finding that sweet spot between creativity and how brands actually function in the real world.

Before founding AstroYeti, I spent years as Studio Lead at Top Trumps, leading an international team of 18 designers delivering creative work across some of the world's most recognised brands and entertainment licences, including Hasbro, Disney, Marvel, Lucasfilm, Warner Bros, Ubisoft, Queen and Iron Maiden.

AstroYeti was founded to bring that same level of thinking and experience to businesses who want work that feels distinctive, confident and full of personality. I work with startups, growing companies and established brands on branding, illustration and packaging projects that demand originality and real impact.

Whether that's building a new identity from scratch, crafting standout visuals, or jumping in to support an internal team or agency, the goal is always the same: thoughtful design, clear storytelling, and work that sticks.